Humans have a fundamental desire to belong.

Humans have a fundamental desire to belong.

When people feel connected, valued, and part of something bigger, everything changes, for them and for the organizations they serve. According to Harvard Business Review, high belonging is linked to a 56% boost in job performance, a 50% drop in turnover risk, and a 75% reduction in sick days. How’s that for a business case?

There are four elements that equal true Belonging.*

Select Element:

Feeling Seen

What does it mean to be seen?

People notice your work, respect your contributions, and show appreciation.

What is a working example of feeling seen?

Your manager references your work during a team meeting, not just what you did but how your approach made a difference.

Feeling Connected

What does it mean to feel connected?

You have people you trust and enjoy working with.

What is a working example of feeling connected?

You laugh with teammates during a midweek check-in, swap weekend stories, and realize you genuinely look forward to showing up.

Feeling Supported

What does it mean to be supported?

You have what you need to succeed, especially when the pressure’s on.

What is a working example of feeling supported?

You let your team know something’s going on at home, and they don’t just say the right things. They make it easier for you to step away when you need to.

Feeling Proud

What does it mean to feel proud?

You feel like the company’s purpose, vision, and values reflect your own

What is a working example of feeling connected?

You see real alignment between what your company says and what it does, and that makes you feel good about wearing the logo, online or off.

*The definition of Belonging comes from the Think Tank, Coqual. You can read their report on the Power of Belonging linked here.

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